Initial Situation
The client was already generating bookings through advertising. The goal was to scale and stabilize paid customer acquisition.
First Union (Movers)
6.31xROAS
+110%Revenue Growth
$20,114Monthly Profit
$4.6KAvg. Monthly Ad Spend
Results over 5 months · Google Search + LSA
Goal
Increase the number of customers and revenue while maintaining advertising profitability.
What Wengy Did
Launched and managed Google Search campaigns.
Used Google Local Services Ads (LSA).
Focused on users who were already searching for moving services.
Optimized the advertising system to generate confirmed bookings, not just leads.
Project Challenges
High competition in the moving industry.
Urgent demand: customers need to choose a moving company quickly.
In April, efficiency declined as the advertising budget increased.
Results
Results, March–July 2026
| Mar | Apr | May | Jun | Jul | |
|---|---|---|---|---|---|
| Ad Spend | $3 000 | $4 000 | $4 000 | $5 700 | $6 445 |
| Clients | 13 | 13 | 20 | 29 | 16 |
| Revenue | $19 323 | $14 843 | $21 648 | $28 652 | $40 640 |
| Profit | $10 524 | $7 623 | $13 045 | $17 585 | $20 114 |
| ROAS | 6.44x | 3.71x | 5.41x | 5.03x | 6.31x |
What Drove the Growth
Google Search and LSA to capture high-intent demand.
A focus on bookings, revenue, and profit rather than reach.
Campaign optimization following the decline in April.
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