Results over 4 months · Google Search + LSA
Premier Movers FL was operating in one of the most competitive moving markets in Florida. The company needed a more predictable source of local moving leads and wanted to reduce its dependence on inconsistent inquiries from different channels.
The client came to Wengy looking for a paid acquisition system that could generate a steady flow of leads while keeping the cost per lead under control.
Build a reliable lead generation system for the Miami market, increase the volume of qualified inquiries, and make paid advertising profitable.
Launched and managed Google Search campaigns.
Added Google Local Services Ads (LSA) to capture additional local demand.
Focused targeting on people actively searching for moving services in Miami and Miami Beach.
Improved the landing page experience to make it easier for prospects to request an estimate.
Optimized campaigns based on lead quality and cost per lead rather than traffic alone.
Continued testing and adjusting the channel mix as performance data accumulated.
High competition among moving companies in the Miami market.
Strong pressure on advertising costs.
Customers often need moving services quickly, making speed and visibility especially important.
The campaigns needed enough volume to generate leads while still remaining profitable.
Results over 4 months
The advertising system reached its first profitable month by week 6.
Combining Google Search Ads with Google Local Services Ads.
Focusing on high-intent local demand.
Landing page optimization.
Continuous campaign adjustments based on lead costs and profitability.
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