Initial Situation
The client needed to turn Google Ads into a stable channel for acquiring new customers and generating revenue rather than simply driving traffic and clicks.
904 (Movers)
10.4xROAS
+89%Revenue Growth
+160%Booked Client Growth
$4.4KAvg. Monthly Ad Spend
Results over 4 months · Google Ads + Meta Ads
Goal
Generate moving bookings through Google Ads and scale the advertising budget without losing efficiency.
What Wengy Did
Used Google Ads.
Added Meta Ads as an additional traffic source.
Focused on high-intent search demand.
Targeted users who were already searching for moving services.
Optimized advertising for booked moves rather than clicks.
Project Challenges
High competition in the moving industry.
Urgent demand: users often search for a moving company when their moving date is already approaching.
The challenge was to increase revenue while scaling the advertising budget.
Results
Results, March–July 2026
| Mar | Apr | May | Jun | Jul | |
|---|---|---|---|---|---|
| Ad Spend | $1 863 | $2 298 | $4 128 | $6 000 | $5 170 |
| Clients | 5 | 8 | 15 | 13 | |
| Revenue | $28 600 | $42 900 | $69 000 | $54 000 | |
| ROAS | 12.4x | 10.4x | 11.5x | 10.4x |
What Drove the Growth
Google Ads to capture high-intent demand.
A focus on users who were already searching for a moving company.
Campaign optimization around confirmed bookings and revenue.
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