Results over 3 months · Google Ads
FastMove TX was already spending money on Google Ads when the company came to Wengy, but the campaigns lacked a clear structure and strategy.
The business was receiving traffic, but it did not have a reliable understanding of which campaigns were producing customers or what each booked job was actually costing.
The client came to Wengy after becoming frustrated with advertising spend that was difficult to connect to real business results.
Rebuild Google Ads into a measurable customer acquisition channel, increase booked moving jobs, and give the company a clearer understanding of its cost per customer.
Reviewed the existing Google Ads account and campaign structure.
Rebuilt campaigns from the ground up.
Reorganized targeting around searches with stronger moving intent.
Improved conversion tracking so performance could be connected more clearly to leads and booked jobs.
Removed inefficient spend and redirected budget toward campaigns producing stronger results.
Optimized campaigns around booked jobs rather than traffic alone.
Advertising was already running, but there was no clear strategy behind the account.
The client was spending money without enough visibility into customer acquisition costs.
Existing campaign data had to be reviewed before deciding what should be retained and what needed to be rebuilt.
Improvements needed to happen quickly without unnecessarily interrupting lead flow.
Over three months, FastMove TX achieved:
Within the first 60 days, booked jobs approximately tripled and the business gained much clearer visibility into its cost per customer.
Rebuilding the Google Ads structure instead of continuing with ineffective campaigns.
Better targeting of high-intent moving searches.
Stronger conversion tracking and visibility into customer acquisition costs.
Optimizing toward booked jobs and revenue rather than clicks.
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